Wisła Kraków Strengthens Off-Field Operations with New Partnerships and High-Profile Board Appointment…
Kraków, Poland – August 11, 2025 – Wisła Kraków has announced a series of strategic moves aimed at strengthening the club’s off-field capabilities and global profile.
The club confirmed a new medical partnership with UNIMED Medical Centre, a step expected to enhance player health management, rehabilitation, and performance monitoring. UNIMED will now serve as Wisła’s official medical partner, bringing advanced healthcare support and sports science expertise to the team.
In a parallel development, Wisła Kraków unveiled a communication and innovation partnership with VML, a leading global marketing and communications agency. This collaboration will focus on enhancing the club’s brand visibility, digital engagement, and innovation-driven fan experiences.
Perhaps the most high-profile announcement came with the appointment of Peter Moore, former CEO of Liverpool FC, as board advisor and minority shareholder. Moore, who played a key role in Liverpool’s commercial and digital transformation during his tenure from 2017 to 2020, is expected to bring a wealth of business acumen and international sports industry experience to the Polish club.
Club officials say these moves align with Wisła Kraków’s long-term vision of combining on-pitch success with robust commercial growth, community engagement, and global recognition.
“This is more than just about football—it’s about building an institution that thrives both in sport and in business,” a club spokesperson noted.
Wisła Kraków currently competes in the Polish I Liga and is working to reclaim its place among the country’s football elite, both competitively and organizationally.
